Cobweb Solutions smoothes out Innocent Drinks’ email
Innocent Drinks, the makers of 100% fresh fruit smoothies has
turned to Cobweb Solutions for an outsourced IT solution to manage
its communication and messaging requirements. The Microsoft Hosted
Exchange service from Cobweb Solutions delivers an
efficient and robust email service to Innocent
employees based in its London, Manchester, Dublin, Amsterdam and
Innocent was established in 1999 as a small stall selling its
smoothie recipes at a music festival. Today, stockists range from
large supermarkets to small health stores throughout the UK. The
company has doubled in size over the past 18
months and now employs 83 people. Many of the employees are based
at the ‘Fruit Towers’ headquarters in Shepherds Bush, London.
As with any growing business, Innocent required a scalable and
robust communications and messaging system that could develop and
adapt as the company expanded internationally. The organisation
also required a system which would give remote offices a seamless
connection to state of the art communication tools.
Prior to the implementation of Cobweb’s Microsoft Hosted
Exchange service, Innocent was constantly experiencing problems
with its in-house Exchange server (fondly referred to as ‘Kiwi’).
In particular, the company was close to the 16Gb database limit
that Microsoft had imposed on the Small Business Server with
Exchange. This meant that employees were frequently disconnected
from the server if their email boxes reached capacity. Users were
taken offline whilst the server was rebooted, resulting in periods
of up to four hours downtime. With escalating data requirements,
‘Kiwi’ could no longer cope and the system was becoming
inefficient, preventing people from performing their
The popular Innocent Drinks range
Innocent required a communications and messaging email solution
that could support its unique marketing activity.
The company encourages consumers to contact them via advertised
email addresses, the details of which can be found on the bottom of
the drink bottles. For example, firstname.lastname@example.org. Over
time this strategy has contributed to the increase in mail volumes,
data storage requirements and the number of Public Folders required
to support the growth. One Public Folder alone had 150 different
SMTP email addresses and housed 10’s of thousands of emails.
Innocent also experienced high volumes of viruses and spam.
Andrea Kalavsky, Systems Magician (aka IT Systems Manager),
would spend valuable timescanning and blocking up
to 20 spam messages per mailbox daily.
The company faced a dilemma of how to resolve its communication
needs. It could either purchase more hardware and employ additional
IT staff to support its growing IT requirements, or it could select
a fully managed outsourced service.
Advised by their IT consultants, Innocent opted for a Microsoft
Hosted Exchange Service from Cobweb Solutions, Europe’s leading
provider of such services. This involved handing the 24*7
management of its email, including spam & virus protection,
archiving, backup and remote access capabilities to Cobweb
Solutions. The service is based on a predictable
pay-per-user pricing scheme, so there is no hidden
Andrea Kalavsky, Systems Magician at Innocent Drinks commented:
“Now that Cobweb Solutions is managing our communications and
messaging, we no longer have to worry about email
downtime. Nor do we have to address the threats from viruses and
spam as Cobweb has it all under control.
Andrea Kalavsky at work in 'Fruit Towers'
In addition to this, we now have fully managed Blackberry
services. This means that we can communicate efficiently with our
employees, suppliers and customers.
We are thrilled with this service and
particularly impressed by the fact that the roll out to Blackberry
services did not require the use of desktop software. It was as
easy as simple activation and the entire outlook is now in our
Andrea added; “Online collaboration is another business
requirement which Cobweb could help us to address. As we expand
abroad, our overseas operations departments need to share documents
with the UK teams. One of the options is to implement Cobweb’s
Hosted Windows SharePoint Services solution, which will enable our
disparate user base to have access to real-time business
information, without having to solely rely on email.”
Mark Davies, Business Development Director at Cobweb concluded:
“As a growing company, Innocent Drinks needs to concentrate
on developing and expanding its business. Our Microsoft
Hosted Exchange service has enabled the company to do this by
taking away all of their communication and messaging management
Our services are fully managed by highly skilled professionals.
This means that Innocent does not have to worry about implementing
and supporting their own central infrastructure, email security,
data backup or the associated unpredictability of running their own
He added: “By outsourcing its messaging and collaboration needs
to Cobweb, Innocent now have a reliable communication
solution in place. This offering gives the Innocent team
access to email, diary, address books and business documents
The distinctive Innocent Drinks cow vans
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